Standing on the Edge of the Engagement Cliff

Drive Active Participation in Your Loyalty Program

Download our LoyaltyNext perspective "Standing on the Edge of the Engagement Cliff" and learn how to prevent member disengagement and disinterest in your loyalty program.


Too often, loyalty strategies lack differentiation and relevance, leading members to lose interest quickly. In this perspective, we:

  • Explore the causes of member disengagement 

AND 

  • Offer 3 ways to avoid the engagement cliff